One of the most important decisions that a beekeeper who wants to sell their honey harvest is what to place on their honey label. Appealing to a consumer and stand out from other honey products, the label needs to capture someones attention. Plus, there is limited space to convey your honey benefits to a consumer. If you sell your honey at farmer’s markets, or some other local store, you must abide by your state laws and you should google the Department of Agriculture for your state particulars.
I designed a label which I found out later could not legally be sold at a farmer’s market or store, so I did my homework to see what was required in my state of Maryland. There are “cottage food laws” that anyone can google for their particular state. Here are my state’s requirements:
- The label must be clearly and legibly labeled with the name of honey being prominent; if floral source is known, you can list, i.e. Clover, otherwise you may state wildflower
- The net weight, minus packaging, must be in both ounces and grams and located in the lower third of the label
- The full name, address, and telephone number should be on front, at least 1/16 of an inch high
Optional items include:
Directions of reconstituting of crystallized honey
Warning that children under 2 should not have honey
Pure, raw, and natural designation
You cannot use organic unless, you are certified organic
Those are the legal requirements….. How about the design?
All the on-line beekeeping companies sell labels that you can customize with your particular information for a reasonable fee. As an alternative, printing companies will incorporate your artwork or you can get an artist to design one professionally, like G’s Bees. I used a pollination poster watercolor that I had designed as the basis of my label. I just need to add my name, address, and weight on the label with the next printing.
My poster is available on my Etsy Shop.
For further information on the requirements of your honey labels, go to: